Due to the mature production technology and transparent profits of steel tape measures, Yucheng has also experienced disorderly competition that is "not better than quality, only lower than price". The "involution" is serious and innovation is imminent...
In the newly built Yucheng County Hardware Exhibition Hall, almost all types of measuring tools on the market are included. With the awareness of corporate branding and quality awakening, the steel tape measures produced here are branded, beautiful, and innovative, and are owned by almost every large-scale enterprise. Appearance patents and utility model patents: There is a "micro" steel tape measure with a diameter of only 5.5 cm, which is 10% smaller than the same type of steel tape measure with a length of 5 meters; there is a smart tape measure that integrates regular measurement, laser measurement, and roller measurement. ; It has an LCD display and can report numbers in multiple languages.
In addition, the enterprise cluster has also developed Luban ruler and Braille ruler, and the application fields are more subdivided to meet the needs of different groups of people. As a result, the added value of steel tape measures in Shaogang Town has also increased one after another, and corporate profits have also increased. From the disorderly "involution" of the "price war", it has entered a healthy development situation of innovative profits and pricing power.
In the manufacturing process of steel tape measures, the company continues to innovate. In order to prevent rust, the material of the ruler has been upgraded from carbon steel to stainless steel, and the printing of the ruler has been upgraded from traditional resin printing to laser marking and UV inkjet printing, which is more environmentally friendly and more wear-resistant. For measuring tools, accuracy is the key It is its lifeline.
In 2014, National Steel Tape Measure and Hardware Tools-Product Quality Supervision and Inspection Center (Henan). It was built in Yucheng County to ensure the accuracy of the handle of the steel tape measure coming out of Yucheng County. The China Institute of Metrology also awarded Yucheng County the title of "China Steel Tape City".
Big market for small hardware: Based on the steel tape measure industry, the hardware industry in Yucheng has also experienced booming development in recent years. Shovels, hammers, pliers, wrenches, screwdrivers, utility knives... Maybe the hardware tools in your hands are produced in Yucheng , now Yucheng not only produces steel tape measures, but also involves the production of molds, hardware, plastic daily necessities, etc.
In February 2023, the Yucheng Hardware Chamber of Commerce was established. In just half a year, more than 600 companies have joined the association. From working alone to the current group development, "measure the world with one foot and determine the world with one stroke." In this super city of Yucheng, Small towns have become a reality.